Fundamentals of Digital Marketing

• Marketing paradigms.
• Zero Moment of Truth (ZMOT).
• Types of Marketing: Traditional Marketing vs. Digital marketing.
• Digital World´s audiences and Channels.
• Web Evolution.
• Digital generations that affect the advertising and commercial world.

• Main points of a Digital Marketing plan.
• Strategic planning in the construction of a brand's Digital Ecosystem.
• SEO vs SEM and WEB positioning.
• Search Engine Advertising (The importance of Google Ads).
• Content Marketing and New Ways to Advertise.
• How to use Viral Marketing to a brand's advantage.

• Email Marketing, its importance and use.
• Automation Marketing, using our database.
• Knowing Social Media.
• Efficient use of Facebook and how to manage your brand.
• Twitter, the communication network.

• Corporate Communication through Linkedin.
• Revolutionizing communication: Visual Marketing.
• Youtube as a branding platform.
• Pinterest, the benchmarking social network.
• Instagram, millennials and centennials .
• The world of centennials and alphas: Snapchat and Tik tok.
• Twitch: The future of Streaming.

• Wearable Devices and the Internet of Things (iOT).
• Mobile Marketing and Whatsapp Business.
• Geomarketing and how to apply it.
• Web Analytics.
• Growth Marketing.
• Conclusions.