Growth Marketing A00960

• What is Growth Marketing and how does it benefit the company?
• Differences with traditional Marketing.
• Skills of the Growth Marketer.
• Complete map of the creation of a strategy.
• Product market fit.
• Definition of strategy objectives: according to the business, the audience and the competition.
• KPIs: setup and analysis.
• Distribution: communication channels used in Growth Marketing.

• How to define the buyer persona.
• Growth Marketing Funnel and differences with Inbound Marketing Funnel.
• Definition of each Growth Marketing Funnel stage, measurements and objectives per stage.

• Customer Journey definition and consumer touch points.
• Survey of market trends.
• Predictive analysis of user behavior.
• Activation: gamification and Aha! Moment.
• Retention and key metrics.
• Vanity metrics vs. Actionable metrics.
• Growth Hacking Trends 2022.

• Fundamentals of inbound: funnel, audience movement, marketing automation.
• Understanding Inbound from practice Inbound actions enhanced with Growth.
• The role of Email Marketing in Growth Marketing.
• Communication strategies according to objective.
• Email automation.
• Key metrics to measure success.

• The role of social networks in Growth Marketing.
• How algorithms work.
• Hacks for social networks + influencers.
• The role of Google Ads in Growth Marketing.
• Definition of campaign types according to objectives and budgets.
• Performance measurement and analysis.

• How does a search engine work. SEO on page and off page.
• Most important algorithms.
• Detection of user intent according to keywords.
• Key metrics for progress and monitoring.
• Recommended tools to work SEO.
• Analytics in growth oriented websites.
• AB testing and multivariate testing.
• Interpretation of results.
• Decision making.