Web product manager

Learn how to lead ideation process, planning and design of a web product. You will undersand the role of a Product Manager and the particularities of the design products.

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Course content

01 Role and objectives
• Intro to Product Management.
• Main role of a Producer Manager.
• The team to interact with.
• Problem solving: problem discovery.
02 Methodologies for problem solving
• Introduction to Design Thinking, Lean Startup and Scrum.
• Phases of Design Thinking to solve problem solving.
• Design Thinking: problem definition.
• Design Sprint.
03 The user at the core of the strategy
• Mission and vision of a company.
• Customer Centric.
• Design Thinking: people archetypes and empathy maps.
• Customer Journey Map.
04 Market research
• Obtaining quantitative and qualitative information.
• Data collection techniques.
• Market research.
• Market segmentation.
• SWOT.
05 Competition and positioning
• Competitor analysis.
• Positioning.
• Differentiation.

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